Podcast: GENBAND delivers marketing program to partners

In our market, many companies are able to provide great service and master the technology behind that delivery, but struggle with marketing. Telcos who historically functioned with minimal marketing now must promote a wide variety of services and products. Becky Kendrick, GENBAND’s Go To Market and Channel Marketing Director, is working to close that gap. In this podcast, we learn about a rich variety of value added programs GENBAND offers her partners with ready-made messaging, art along with customized consultancy. The podcast discusses how these resources help GENBAND’s customers do effective marketing leveraging GENBAND’s strong experience with all aspects of delivering an effective marcom plan.
http://media.blubrry.com/telecomresellerpodcast/content.blubrry.com/telecomresellerpodcast/Genband_Marketing_7_18_2017.mp3

Cloud Communications Alliance

Related Posts

Browse these posts below for the latest in cloud communications news and insights.

Enreach: Making Voice and AI Work for SMBs, Podcast
“Thanks to AI, voice is becoming sexy again.” That’s the clear message from ...
Viirtue: Why White Label VoIP is the Growth Hack MSPs Can’t Afford to Miss, Podcast
“Using Viirtue’s Vibe platform gave me a $3,000 a month raise.” That’s how one ...
Viirtue Connect 2025: Growth, Automation, and Partner Success, Podcast
“If you’re an MSP looking for a growth hack, Viirtue Connect is the place to ...
Need Help?