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DSTNY IS ALREADY COLLABORATING WITH LOTTO SOUDAL DURING THE TOUR DE FRANCE
1 Jul, 2022
June 30, 2022 -
The fast-growing tech company Dstny will be seen on Lotto Soudal's team kit already during the Tour de France, but also during the rest of the season. To give a soft landing next season, when Dstny becomes co - title sponsor, the team and Dstny have agreed to start working together right now. The team's name will remain Lotto Soudal until the end of the season.
In February this year, National Lottery - the lifelong sponsor and owner of the team - and Dstny announced their partnership. From 2023, the team will be called Lotto Dstny. Dstny is a Belgian based company specializing in business communication solutions based on cloud technology.
Daan De Wever, CEO of Dstny:
“We have already explained in February why we want to get involved in cycling in general and this team in particular. We share a focus on developing young talent, we share the courage and offensive style of racing and we share our Belgian base and our heritage, but at the same time the ambition to make a mark on an international level. We already feel a genuine emotional connection to this team, but we are also investing in creating brand awareness in the rest of Europe and the world. As you all know, there is no bigger cycling event than the Tour de France. So putting our names on the shirts and helmets right now is also logical from a strategic point of view. ”
And there is more,
Daan De Wever continues:
“We are not the company that just invests and waits for what happens. We want to get involved and learn from this team, and at the same time share our knowledge and experience. How can we together with the National Lottery help the team to take the next step? As a scaling company, we have experience of constantly setting new goals and ambitions to continue to improve. In that perspective, it also makes sense to start this new partnership in this 'light' version. We want to dive right in and create an impact on this project. ”
The unique green-blue color of the Dstny and its logo will from now on be found on both Vermarc kits and Ekoï helmets in the team. "We are delighted to have Dstny on board already," said
Jannie Haek, CEO of National Lottery
. “In this way, we can start working intensively together already to ensure that we are fully prepared for the next season. We have our 37 years of experience as a lifelong partner and owner of the team and we are very interested to see what Dstny will bring to the team. We are already starting during the Tour de France, which is extremely important to us and where we expect the team to get good results. The first and most visible addition that Dstny already gives, is that our fans will be able to discover our riders in the peloton much easier. And there is much more to come. ”
About the UCI WorldTour team
The Lotto cycling team is a well-known name in the cycling world. Since 1985, the National Lottery has linked the name of its strong brand Lotto, together with several other partners, to the professional cycling team. After all these years, the 2022 team is still known for its offensive spirit, availability and investment in young Belgian cycling talents.
The team shows up every year on a global level and won the biggest races such as the Tour of Flanders, Paris-Roubaix and many stages in the Tour de France.
About Dstny
Dstny is a fast growing technology company originating in Belgium and has become a European provider of modern business communication solutions based on cloud technology, enabling employees and customers in small and large companies to communicate with each other in a simple and uncomplicated way via all possible communication channels (voice, video, chat and others).
You can find the original press release here
