Transition from legacy TDM-based voice services to modern, all-IP networks on the FCC's mind
The Federal Communications Commission (FCC) has released a Notice of Proposed ...
4 Oct, 2012
Advertising program reinforces market potential for cloud-based voice services catalogue
Madrid, Spain 3 October, 2012 — Almira Labs, developers of voice-driven features and solutions for service providers and enterprises, was recently awarded the prestigious Agripina Award for its advertising campaign on its BrainPhone Store service. A catalogue of voice-driven services that enable providers to deliver rich features and services to any device, across mobile and fixed-line networks, the BrainPhone Store was introduced at the CTIA Wireless Show in New Orleans earlier this year. The advertising campaign was created by advertising agency El Cuartel in Malaga, Spain. “Because of the success of the BrainPhone Store launch campaign, our booth traffic exceeded our expectations,” said Javier Martin, chief executive officer of Almira. “Since CTIA is one of the most-attended trade shows in the world, gaining mass attention at that event is a challenge. Our promotional campaigns played a big part in helping Almira and the BrainPhone Store capture significant mindshare throughout the event.” According to Martin, several new business opportunities resulted from that exposure in both the US and Latin American markets. Almira plans to build on this interest by participating at the ITEXPO Austin 2012 event, scheduled for October 2-5 in Austin, Texas. More at
www.almiralabs.com
