BroadSoft Receives 2012 INTERNET TELEPHONY Product of the Year Award

BroadTouch Business Communicator Recognized as Innovative Approach to Providing Single Unified Communications User Experience GAITHERSBURG, MD--(Marketwire - Dec 17, 2012) - BroadSoft, Inc. (NASDAQ: BSFT) announced today that TMC, a global, integrated media company, has named BroadTouch Business Communicator™ as a recipient of the 2012 INTERNET TELEPHONY Product of the Year Award. BroadTouch Business Communicator is a unified communications (UC) services user interface that enables telecommunications service providers to transform the way individuals communicate by making voice, video, business directory access, call history, instant messaging and presence available through a single interface that spans a user's mobile devices and platforms. BroadTouch Business Communicator brings clarity and simplicity to the muddled communications environment that the Bring-Your-Own-Device (BYOD) mobile enterprise is creating, providing users with a single application they can access across all mobile and PC devices, services and networks, including Windows, Mac, iOS and Android. "The proliferation of tablets and smartphones unlocks new communications options for consumers and enterprise users, but also creates a singular challenge for service providers -- how to make mobile UC services available on a single interface that spans all of a user's mobile devices and platforms," said Leslie Ferry, vice president marketing, BroadSoft. "BroadTouch Business Communicator was launched to address this critical challenge, and we are honored that INTERNET TELEPHONY has recognized our product for its innovation and potential impact on the market." "It is with pleasure that we recognize BroadSoft with a Product of the Year Award. The editors of INTERNET TELEPHONY have verified that BroadTouch Business Communicator displays quality and innovation while providing solutions to real business communications challenges," stated Rich Tehrani, CEO, TMC. "I would like to congratulate the team at BroadSoft for their commitment to advancing IP communication technologies." 2012 Product of the Year winners are published in the January/February 2013 issue of INTERNET TELEPHONY magazine. INTERNET TELEPHONY has been the authority in IP communication since 1998™. For more information about TMC, please visit www.tmcnet.com.
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