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Cloud Communications Alliance Releases How-to Guide on Selling to Enterprises
13 Jul, 2013
Guide Outlines Specific Strategies Cloud Communications Providers Can Take to Grow Their Business
Delray Beach, Fla., July 12, 2013 – The
Cloud Communications Alliance (CCA), the only industry peer association specifically dedicated to the advancement of cloud communications technologies, has released a new how-to guide designed to help cloud communications providers grow their businesses. Entitled
Starting the Conversation: Effectively Selling Cloud Communications to Enterprises, the guide provides insight into strategies cloud communications providers can employ to gain a foothold into a corporate world that taking a close look at which cloud solutions to invest in. The how-to guide addresses a wide range of pertinent topics, including:
- Giving enterprises a reason to buy cloud communications solutions – particularly enterprises that may be heavily invested in traditional telecommunications technology
- Areas of opportunity for providers, including specific vertical markets, “partial” and “transitional” cloud environments, within premise-based systems, mobile and more
- How to appeal to customers’ basic needs and make them see how cloud communications solutions can help them
- The pro’s and con’s of owning versus renting
- The benefits of capex over opex
