News
3 min read
Consumers want more transparency on how businesses handle their data, new Cisco survey shows
11 Oct, 2022

News Summary:
- The Cisco 2022 Consumer Privacy Survey reveals that consumers want more transparency on how their personal data is used and protected.
- Consumers are supportive of Artificial Intelligence (AI) but are concerned about how businesses use AI; 65 percent have lost trust in organizations due to their AI use.
- Consumers around the world are increasingly taking action to protect their data.
- Consumers want their government to take a leading role in protecting privacy, and 61 percent feel laws have a positive impact.
- 76 percent say they would not buy from a company who they do not trust with their data
- 37 percent indicated they had indeed switched providers over data privacy practices
- 53 percent say they manage their cookie settings from a website before accepting
- 46 percent of those with a home listening device say they turn it off regularly to protect their privacy
- 2022 Cisco Consumer Privacy survey (PDF)
- Infographic
- Cisco Newsroom: A business imperative: building trust around data
- Blog by Robert Waitman
- 2022 Cisco Data Privacy Benchmark
- Cisco Trust Center
- Cisco Security Report Series