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Cooley Catapults to #7 on BTI’s Brand Elite List

31 Mar, 2017
Palo Alto – March 28, 2017 – BTI Consulting Group ranked Cooley #7 on its BTI Brand Elite 28 list. Cooley earned the ranking “on the strength of its innovation and unprompted recommendations to corporate counsel peers.” BTI’s analysis measures top-of-mind recognition of 426 law firms based on unbiased, direct feedback from 633 in-depth interviews with corporate counsel at the world’s largest organizations. During the course of one-on-one interviews, BTI probed clients as to which law firms they associate with the nine distinct characteristics driving selection, consideration and hiring. Last year, BTI ranked Cooley #4 on its annual Client Service 30 list. About Cooley LLP Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law. Cooley has 900 lawyers across 12 offices in the United States, China and Europe.
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