Edgewater Networks Taking Unified Communications Market Insights on the Road

SAN JOSE, Calif.-- September 05, 2017-- Edgewater Networks, a market leader in enabling real-time communications for service providers through Network Edge Orchestration, announced today a five-stop roadshow about unified communications (UC) market research in conjunction with  BroadSoft and  Polycom. Each stop in the Roadshow will include a briefing that delivers valuable insights to service providers about selling UC services to small and medium enterprises (SMEs) in Europe. “The SME market for unified communications is set to grow exponentially over the next 2 or 3 years,” said  Glynn Jones, VP EMEA Channels at Polycom. “The Edgewater Networks research found that there’s a $26 billion opportunity for service providers, VARs, and MSPs to capture if they can take the right approach to selling to SMEs. The upcoming UC Market Insights Roadshow will help these providers and resellers reach SME prospects more effectively.” These Roadshow events will cover a number of different topics regarding UC sales in the SME market. Some of these topics include purchase drivers, current (and planned) buying behaviors, as well as the products and services SME customers are looking for as they approach UC vendors. “The nuances of the SME market often go unnoticed when service providers and resellers are selling unified communications,” said John Macario, Senior Vice President of Marketing at Edgewater Networks. “Depending on the specific size of the SME prospect, companies will have to take a different approach to selling services. This is the kind of information attendees can expect from the UC Market Insights Roadshow.” For service providers and resellers interested in learning more about selling UC services to the SME market, the UC Market Insights Roadshow will be in the following locations:

• London | 18 September
• Paris | 20 September
• Amsterdam | 22 September
• Frankfurt | 25 September
• Milan | 27 September

To learn more, please visit  www.edgewaternetworks.com.