Enreach Executives to Contribute to Thought Leadership at CCA European Summit 2025

Bertrand Pourcelot and Martin Classen to Share Insights on Industry Trends

Almere - May 28, 2025 - Enreach, a leading European provider of smart contact solutions, today announced two of its key executives will participate in the Cloud Communications Alliance (CCA) European Summit 2025. The conference is set to take place on 16–17 June in Brussels, Belgium.

Bertrand Pourcelot, CEO of Enreach for Service Providers and CCA Board Member, will moderate the panel discussion, “The Power of an Open Best of Breed Ecosystem Approach.” The session, scheduled for 1:45 pm on 17 June, will examine how service providers can leverage modular, interoperable technologies to deliver greater flexibility and customer value.

Later that afternoon, Martin Classen, Chief Product Officer at Enreach, will join the session “European SMBs Digital Transformation Maturity Level and AI Adoption.” The discussion will examine the pace at which small and medium-sized enterprises are adopting AI-powered communication tools and what this shift means for productivity and customer engagement across the region. The session will start at 2:30 pm.

“Our participation in the CCA European Summit underscores our ongoing commitment to shaping the future of business communications,” said Pourcelot. “In today’s geopolitical climate, where digital sovereignty and strategic autonomy are becoming increasingly important, the CCA provides an excellent platform for meaningful dialogue between European and US technology leaders. The European Summit is a great opportunity to discuss the implications of current issues and explore how we can collaboratively navigate the shifting landscape, share best practices, and build resilient, regionally aligned solutions.”

Headquartered in Almere, the Netherlands, Enreach is among the Europe’s leading providers of cloud communications, contact centre, and conversational AI solutions. Serving customers across Europe directly as well as through resellers and service providers, the company makes advanced technologies accessible, affordable and easy to use for businesses of all sizes.

“Enreach continues to be one of Europe’s most innovative cloud communications providers, and has built a large customer base for its advanced unified communications, collaboration and contact centre solutions,” said Joe Marion, President of the CCA. “We are delighted that Bertrand and Martin will join us in Brussels and share their perspectives. Their knowledge and experience will be extremely valuable to our members as they look to grow their own businesses.”  

To learn more about the CCA European Summit 2025, visit https://www.cloudcommunications.com/events/eu-summit-2025

About Enreach

Enreach is a leading European business communications provider. It offers a fully integrated portfolio of smart contact solutions that combine unified communications, contact centre functionality, collaboration tools, AI capabilities and network access, all designed to improve workflows and enhance productivity. By making advanced technology accessible through scalable, easy-to-use solutions, Enreach empowers businesses of all sizes to benefit from enterprise-level functionality in order to stay competitive and grow.

Enreach operates in 25 countries and has over 1,000 employees working in 20 offices. With a robust network of channel partners, resellers, and service providers as well as a direct sales force, Enreach ensures that every customer receives tailored guidance and market expertise to meet existing and emerging business needs.

For more information about Enreach, please visit: www.enreach.com.

About CCA

The Cloud Communications Alliance is a worldwide peer association dedicated to the growth of the communications industry. The CCA moves the industry forward by providing a forum for leaders in the cloud communications space to discuss key topics and advance their mutual or individual goals. For more information on the Cloud Communications Alliance, please contact: info@cloudcommunications.com.