Enreach for Service Providers Strengthens its Franco-European Tech Leadership in Driving SME Digital Transformation

Enreach for Service Providers’s partners primarily targets European SMEs, which represent nearly 80% of its market.

Sophia Antipolis - September 11, 2025 - Enreach for Service Providers, a specialist in unified communications for small and mid-sized businesses (SMEs), today announced the strengthening of its position as an independent technology vendor that has deep Franco-European roots. With its flagship platform Enreach UP, the company empowers SMEs and their partners to modernise telecom usage, embrace mobility, and benefit from pragmatic, human-centric AI.

Backed by over 25 years of expertise in IP telephony, Enreach for Service Providers is consolidating its position as a key technology player in unified communications in Europe. Originating in 2000 from Centile, a French VoIP pioneer founded, the company exclusively serves professionals via a network of more than 120 operator and integrator partners in France and internationally.

Headquartered in Sophia Antipolis, where most of its R&D is located, the company develops and operates its own software platform Enreach UP designed for professional use in mobile-centric and a diverse range of other communication channels. Its parent group, Enreach, today employs 1,000 people across 15 countries, generates annual revenues of more than €250 million, and serves 2.5 million business users, including one million through Enreach UP.

A modular technology designed for convergence

Enreach for Service Providers positions itself as a leading specialist in enterprise voice communications. The company not only delivers a comprehensive portfolio of business telephony services, but also seamlessly integrates them into broader workplace interactions such as collaboration, messaging, and core enterprise systems, including CRM and industry-specific applications. This approach enables enterprises to embrace more modern use cases and accelerate innovation, powered by mobile, AI, and automation. The platform can be deployed at customer premises or via the Enreach Cloud in SaaS mode, offering granular management for both enterprises and partners.

Built on modern microservices, CI/CD pipelines, APIs, and low-code/no-code integration, the platform enables operator and integrator partners to build differentiated, high-value solutions while maintaining a fully indirect distribution model.

Features designed for SMEs and mobile users

Enreach for Service Providers’s partners primarily targets European SMEs, which represent nearly 80% of its market. The approach is pragmatic: rather than replicating contact centre or collaborative platform standards, Enreach for Service Providers develops customer interaction features tailored to mobile employees, field experts, and field technicians.
For instance, the solution allows mobile calls to be managed just like fixed calls, with enhanced features (voice greetings, smart assistant, caller qualification), seamlessly accessible on smartphones. Fixed-mobile convergence becomes a driver of efficiency, eliminating disruptions and fully integrating mobile calls into enterprise systems.

Smart Contact leader: Human-centric AI, configurable and respectful of enterprise choices

Enhanced with integrated AI modules, the platform now offers post-call transcription, sentiment analysis, automatic logging in business tools, and contextual annotation. AI is positioned as an optimisation tool, not a replacement for humans. Each company can enable or disable these features, select its own large language model (LLM) including one hosted on its own servers and maintain full control over integration with business tools.

“What you adopt today must help you remain competitive tomorrow,” said Bertrand Pourcelot, CEO of Enreach for Service Providers. “Our platform offers that flexibility: from desk phones to advanced smartphone, from simple setups to CRM-integrated environments, the choice remains entirely with the customer and their partner.”

Strong commitment alongside operator and integrator partners

Enreach for Service Providers’ business model relies 100% on an indirect distribution network. The company provides its solutions as white-label offerings to operators and integrators, who retain full control over their customer relationships, pricing models, and differentiation. It does not compete with its partners and provides them with APIs, low-code/no-code connectors (notably via N8N, a provider of AI automation workflow tools), and structured technical support to develop vertical or tailor-made solutions.

“In an environment dominated by the GAFAM, our partners are looking for a European alternative that is reliable, agile, and respectful of their business model. We are here to help them remain in control of their digital future, without sacrificing the modernity of the services they deliver to their customers,” said Bertrand Pourcelot.

Unified communications build for the future, while preserving the existing

Enreach for Service Providers advocates an approach to professional communication based on modularity and continuity. The company anticipates the rapid evolution of AI embedded in smartphones and professional environments but believes that the key lies in the ability to integrate these innovations without sudden obsolescence. Telephony remains a foundation but enriched, contextualised, interconnected and always controllable.

“The world is mobile and those who ignore that are running a high risk and may not survive,” says Bertrand Pourcelot. “However, that doesn’t mean the wheel has to be reinvented. SMEs can evolve at their own pace, with solutions that keep them in control. That’s what we offer SMEs, via our partners, a technology that opens the future without letting go of legacy approaches that still have their place.”

About Enreach for Service Providers

Enreach for Services Providers is a European leader in smart contact solutions. Our mission is to create customisable mobile-first contact solutions, enabling our partners to thrive and users to transform their interactions. Our platform Enreach UP enables service providers and integrators to deliver their business customers with value-added services, including FMC, video collaboration, messaging, inbound/outbound call centre functionality and conversational bots, seamlessly integrated with mobile services, Microsoft Teams, CRM and ERP systems. Our customisable-by-design platform Enreach UP enables full white-labelling, personalised user experience, BYOx enablement (carrier, OSS/BSS/mobile), APIs for integration, automation & AI as well as multiple deployment options including PaaS. Enreach group operates in over 15 countries and counts more than 1000 employees. For more information visit: https://enreach.com/sp/.