gUnify Automates Integration of BroadSoft Unified Communications with Cloud Business Applications

GAITHERSBURG, Md., March 26, 2015: – gUnify, a cloud based application company for the communication industry, has launched an Application Integration Platform for BroadSoft service providers, enabling them to extend their core unified communications (UC) services to popular business applications such as: Google for Work, Salesforce’s Sales Cloud, Zendesk and Clio. The platform enables service providers to manage, support, and provision business application integration for business customers utilizing a hosted UC offering on the service provider’s network. With gUnify, service providers are able to deliver additional value by providing business process automation linked with unified communication services, such as presence, voice and automatic call logging. gUnify connects BroadSoft’s UC One® application to popular business applications, enabling business owners, managers and executives insight into real-time reporting of their sales and support teams’ productivity. “As a pioneer in the cloud communications space, gUnify has established itself as the premier provider of middleware for service providers looking to accelerate their voice offerings for customers,” said Karim Sadroudine, director, innovation ecosystem, BroadSoft. Organizations looking to enable gUnify’s Advanced Integration Platform should contact their BroadSoft service provider or gUnify to learn more. BroadSoft service providers have easy access to gUnify via the Broadsoft Marketplace.