News 3 min read

New Masergy Research Reveals Businesses Seek Greater Integration and Consolidation in Collaboration Tools and Services

5 Oct, 2022

Hybrid Work Driving Desire for More Streamlined Approach to Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS); Network Security and Performance Remain Key to Successful Deployments

DALLAS, TX - October 4, 2022 - IT leaders are seeking more integrated unified communications (UC) services for their hybrid workforce, according to a new  CIO study released today by Masergy, the software-defined network and cloud platform for the digital enterprise. The 2022 UCaas and CCaaS Market Trends Study sheds light on the rising imperative among businesses to standardize and consolidate their corporate collaboration strategies – using bundled solutions to remove IT complexity from today’s digital interactions among distributed workforces and customers. The  full report is available for download here. The latest study found success requirements for Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS) have evolved since the  2020 report with consolidation and integration becoming more important. Two years ago, the top criteria for ensuring successful deployments were data security and network reliability. This year, integration has broken into the top tier with near-equal significance. Of the more than 200 senior IT leaders surveyed:
  • 91% say data security is critical or very important
  • 90% say network reliability is critical or very important
  • 89% say integration is critical or very important
“For UCaaS and CCaaS to work well, they must function as core elements in a larger ecosystem, harmonizing communications, connectivity, and cybersecurity — the trifecta for digital transformation,” said Rudy Tibuni, Director, UC Solutions, Masergy. “These three disciplines can no longer operate in silos. They must come together to create a more secure, resilient, and efficient environment to support excellent employee and customer experiences.” Under the pressures of the pandemic, companies added a hodge-podge of collaboration applications to quickly meet the needs of cloud calling, virtual presence, chat, and video conferencing. The inefficiency of redundant applications is quickly coming into focus for IT leaders as they seek to make hybrid work models sustainable for the future. But there’s another reason the idea of integration is rising in importance — the sheer volume of systems and technologies required to make collaboration work well. Signaling additional essentials for consolidation, SIP trunking and bundled solutions are also rising in demand. Use of SIP trunking with UCaaS/CCaaS has increased over the past two years (63% versus 51% in 2020). Additionally, the preference for bundled, pre-integrated UCaaS/CCaaS solutions has grown stronger since 2020 (65% versus 51% in 2020). “Senior IT decision makers are pointing to a new integration imperative, consolidating UC around one toolset to untangle complexities in the wake of multiple applications and multi-cloud services,” said Tibuni. “To effectively connect people, corporate communications tools and their supporting systems must all work as a cohesive collective. Businesses should standardize on their preferred cloud collaboration platform and seek holistic solutions that intersect with SIP trunking and secure network connectivity, including SD-WAN and SASE.” The 2022 UCaaS and CCaaS Market Trends Study also revealed:
  • Companies can’t afford a collaboration failure: 9 out of 10 IT leaders say UCaaS/CCaaS downtime is highly concerning or detrimental to their business — up from 8 out of 10 in 2020
  • UCaaS adoption is rising amidst changing times:
    • 97% of organizations say remote work has increased interest in UCaaS/CCaaS
    • 47% of organizations have implemented UCaaS/CCaaS, up from 40% in 2020
    • 75% of respondents report increased use of Microsoft TeamsⓇ
  • IT agility is the biggest driver: Respondents state the single biggest factor driving their UCaaS/CCaaS investment is increasing their IT flexibility and agility (41%)
Foundry’s  CIO, the executive-level IT media brand providing insight into business technology leadership, conducted the research on behalf of Masergy. More than 200 senior IT decision makers were surveyed across more than eight industries. Respondents included IT leaders working in U.S.-based multinational companies with an average revenue of $3.7B. Download the complete research report About Masergy Recognized as a pioneer in software-defined networking, Masergy is a leading secure cloud networking platform for global enterprise businesses. Masergy leverages artificial intelligence to enable superior application performance, offering managed SD-WAN, Security, UCaaS, and CCaaS solutions.  Masergy was acquired by Comcast Business in October 2021 – combining the power and scale of Comcast’s network with Masergy’s industry-leading SLAs and exceptional customer experience to redefine what’s possible for future-thinking businesses. Learn more at masergy.com. About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been  consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit  www.comcastcorporation.com for more information.
Cloud Communications Alliance

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