NUSO and Red Cactus Announce Multi-National Partnership to Drive Smarter CX Outcomes

Empowering Agents with CRM-Driven Context, Communications, and Compliance Across 200+ Platforms

Clayton, MO - September 17, 2025 - NUSO, a leading provider of secure cloud communications and collaboration solutions, today announced a strategic partnership with Red Cactus, a European innovator in CRM integration technology. This alliance accelerates Red Cactus’s expansion into the U.S. market while enabling NUSO to deliver deeper CRM connectivity feeding customer insights directly into NUSO’s UCaaS and CCaaS solutions. By surfacing CRM, ERP, and customer care data within communications workflows, agents gain the context they need to personalize interactions, boost productivity, and drive better customer outcomes.

“Together with Red Cactus, we’re bringing CRM integrations that let people work in the tools they already know, while making customer interactions easier and more effective,” said Matt Siemens, CEO of NUSO. “As part of this partnership, we’ve committed to developing a joint integration with our NUSO Connect Recorder, our compliance grade call recording solution with transcription, sentiment analysis, and secure storage. This will allow recordings and call data to flow directly into CRM, ERP, and customer care platforms, giving agents the context they need to serve customers better.”

The joint offering enables businesses to embed communications directly within more than 200 CRMs, including Salesforce, HubSpot, and Autotask. Features include one-click call launch, configurable screen pops with caller data, embedded apps like Bubble365, and workflow automation through “if this, then that” logic—even for non-standard CRMs.

“From the very start, our collaboration with NUSO felt like a natural match,” said Mark Minnaard, Co-Founder of Red Cactus. “Their expertise, agility, and vision on CRM integrations align seamlessly with ours, allowing us to truly strengthen each other in global expansion.”

NUSO and Red Cactus introduced the latest CRM integrations at Channel Partners MSP Summit in Orlando, FL.

Visit NUSO.CLOUD to explore how NUSO’s CRM-integrated solutions can power your next growth move.

About NUSO

NUSO enables partners and enterprises to deliver orchestrated, outcome-rich conversations at scale. NUSO unifies real-time AI, intelligent routing, and direct control of its global carrier network to power secure, scalable communications across unified communications, contact center, messaging, and customer engagement.

The platform enhances network performance and customer experience through live transcription, sentiment analysis, and real-time automation. NUSO supports compliance and orchestration across voice provisioning, messaging, CX workflows, and call routing.

We Don’t Just Route Calls — We Orchestrate Outcomes.

NUSO is ISO 27001:2022 certified and operates across the United States, Canada, UK, and EMEA. Learn more at www.nuso.cloud.

About Red Cactus

Red Cactus develops CRM integration software that connects communications directly into business applications. Serving partners and customers worldwide, Red Cactus simplifies workflows and enhances productivity with innovative CRM-driven solutions. Learn more at www.redcactus.cloud.