RingCentral ramps up AI-powered portfolio but needs unique draw to outshine rivals, says GlobalData

RingCentral ramps up AI-powered portfolio but needs unique draw to outshine rivals, says GlobalData: RingCentral expanded its artificial intelligence (AI) platform “RingSense” across its portfolio RingCentral, Inc, a US-based provider of AI-powered global enterprise cloud communications, video meetings, collaboration, and contact center solutions, has recently expanded its artificial intelligence (AI) platform “RingSense” across its portfolio. However, there remains a need for a compelling draw that can entice customers away from competitors such as Cisco, Zoom, Microsoft and Google, according to GlobalData, a leading data and analytics company. Gregg Willsky, Principal Analyst for Enterprise Technology and Services at GlobalData, says: “The expansion of the RingSense platform marks the latest milestone in RingCentral’s rapid build out of its generative AI arsenal.” The parcel of new capabilities represents a multi-front launch with generative AI as the unifying thread. RingCentral has weaved AI into its entire portfolio – across phone, meetings, contact center, and events. Willsky observes: “Viewed collectively, the new features and functionality provide meaningful enhancement to the RingSense platform. What is missing, however, is a lure that will draw competitors’ customers.” More than anything else RingCentral has created upsell opportunities and the chance to generate greater revenue from its existing base. Willsky concludes: “RingCentral has jumped onto the AI bandwagon with both feet. However, it has not articulated what makes its AI more compelling than rivals. A succinct message needs to be crafted; one that leverages the benefit RingCentral has already hinted at in their positioning – increased employee productivity and enhanced value to their company – would be an excellent starting point.”
Cloud Communications Alliance

Related Posts

Browse these posts below for the latest in cloud communications news and insights.

Zoom deepens AI capabilities across Zoom Workplace, enabling teams to drive productivity and collaboration
Zoom has announced the general availability of new capabilities across Zoom ...
Redcentric is First Partner to Deliver CX Analytics for Microsoft Teams to the Marketplace in the UK
With the recent launch of Akixi’s CX Analytics for Microsoft Teams, we’re ...
[Case Study] Modernizing Network Infrastructure: How IPFone’s SD-WAN Solution Empowered Miller Legg
Miller Legg, a Florida-based consulting firm, recently partnered with IPFone to ...