Sarenet appoints Xavier Escaño as the new Sales Director for Catalonia

Their technical and commercial experience, along with their knowledge of the Catalan business landscape, will be key to supporting organizations in their digital transformation processes.

Derio - June 9, 2026 - Sarenet , the voice, data and hosting services operator specializing in businesses, has appointed Xavier Escaño Llorca as the new sales director for the Catalonia region , with the aim of reinforcing the company's growth in this strategic market and consolidating its value proposition for Catalan companies.

With a professional career spanning over 25 years, Xavier Escaño has extensive experience in sales, technology, and key account management. His career began in the retail sector in 1998 and later evolved into the telecommunications sector, where he has spent much of his professional life since 2010.

Before joining Sarenet , he held various positions at Orange Spain, managing distribution networks and company-owned store teams, as well as working in the corporate and B2B area, where he served as Key Account Manager and responsible for Mid-Market and Large Enterprise accounts. During this time, he worked on defining and implementing telecommunications solutions aimed at improving connectivity, productivity, and competitiveness for organizations in different sectors.

In his new role, Xavier Escaño will lead Sarenet 's commercial strategy in Catalonia, with a particular focus on cybersecurity, cloud computing, and advanced connectivity for businesses. His technical and commercial experience, along with his knowledge of the Catalan business landscape, will be key to supporting organizations in their digital transformation processes and adaptation to new technological and regulatory challenges, such as the NIS2 standard.

In addition to his experience in telecommunications and technology, Escaño maintains an active connection with the Catalan business ecosystem through the Xarxa de Negocis Cambra (XNC) of the Barcelona Chamber of Commerce , where he participates in networking and business collaboration initiatives aimed at promoting innovation and the digital transformation of the local economic fabric.

Sarenet is a voice and data operator specializing in businesses and one of the leading independent providers of connectivity, cloud, and cybersecurity services in Spain. With over 30 years of experience, the company offers advanced telecommunications and IT infrastructure solutions with a model based on close relationships, technical expertise, and personalized attention to businesses and organizations.

SARENET SAU ( www.sarenet.es ) has established itself nationally as one of the leading voice and data operators for the business sector. The company, specializing in providing comprehensive, high-quality service to businesses, offers a global service encompassing everything from high-speed, reliable connectivity to high-performance data center services, including cloud computing solutions, equipment and application hosting, private networks, IP telephony, mobile and virtual PBX solutions, professional email, managed cybersecurity solutions, and Industrial IoT. Thanks to its extensive offering, Sarenet is able to meet all the internet-related needs of businesses, providing tailored services to all those clients who increasingly rely on the internet to improve their management and communications.