Sinch Helps Non-Profit Today’s Sober Women with Timely Connection and Support During the Holiday Season

Nonprofit selects Sinch SimpleTexting to deliver therapist-led, two-way SMS support that helps women navigating sobriety stay connected, grounded, and supported when it matters most.

ATLANTA, GA - December 18, 2025 - Sinch AB (publ) (XSTO: SINCH,) today announced that Today’s Sober Women, a U.S. based nonprofit, selected Sinch’s messaging platform to provide trauma informed text support to women navigating sobriety and recovery, a need that becomes especially important during the holiday season.

Through its Recovery Help Texts program, Today’s Sober Women uses Sinch SimpleTexting to deliver therapist led, two-way SMS messages that offer encouragement, grounding, and connection beyond traditional meetings. Over the past year, Sinch has sparked thousands of private, one-to-one conversations built on trust, safety, and care.

“We’re proud to support Today’s Sober Women throughout the holiday season, helping ensure that messages of care continue uninterrupted at a time when support matters most,” said Julia Fraser, EVP of the Americas at Sinch. “When recovery can feel especially fragile, these messages become more than communication, they become a lifeline.”

“We are not just pushing out messages,” said Bridget Garrelts, LCPC, CADC, Co-Founder & Executive Director at Today’s Sober Women.  “We also want to receive messages so we can have a real connection with the women we are texting. Two-way communication was essential for us, and it was something that stood out about Sinch SimpleTexting. It allows us to show up for women in a way that feels personal, safe, and human.”

Each week, therapist-created messages deliver encouragement, coping strategies, and emotional grounding. Through Sinch SimpleTexting, women can reach out in moments of need and receive trauma-informed support, while the Today’s Sober Women team responds with timely reassurance and connections to local resources when additional support is needed. This secure, two-way engagement enables meaningful, human-centered conversations at scale, and has helped identify women in crisis and connect them with essential services such as housing, food assistance, and local recovery support, especially during high-impact periods like the holidays when connection and support are critical.

For more information visit www.sinch.com.

About Sinch

Sinch’s vision is to connect every business with every customer, everywhere in the world. With the industry’s most trusted foundation for intelligent customer communications, Sinch powers over 900 billion customer interactions annually for more than 190,000 customers across the globe. Leading global companies, including AI innovators, rely on Sinch to strengthen customer relationships and deliver seamless experiences across messaging, email, and voice. Profitable since its founding in 2008, Sinch generated net sales of USD 3 billion (SEK 28.7 billion) in 2024 and has over 4,000 employees in more than 60 countries, with headquarters in Stockholm. Sinch is listed on Nasdaq Stockholm (XSTO: SINCH). Visit us at sinch.com.

About Today’s Sober Women

Today’s Sober Women (TSW) is a U.S.-based nonprofit dedicated to helping women stay sober through therapist-created, trauma-informed support. Founded during the COVID-19 pandemic in response to rising relapse risk tied to isolation, TSW delivers two-way Recovery Help Texts—short, grounding messages created by Bridget Garrelts, LCPC, CADC, Co-Founder and Executive Director. The program provides practical coping strategies and connection in the in-between moments of recovery and helps link women to local recovery resources when needed. Text HEAL to (877) 630-1953 to join. Learn more at todayssoberwomen.com.