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22 Sep, 2015
SMBs present a lucrative, yet underserved, customer segment for telecoms operators
LONDON, TUESDAY 22nd SEPTEMBER: Fresh insight from leading cloud services marketplace provider, BCSG reveals the significant rewards on offer to telecoms operators interested in diversifying their offer to SMB customers. An independent study of 500 SMBs spanning the UK and US suggests that telecoms operators are ideally placed to benefit from surging demand amongst SMBs for cloud services. The results come at a time when operators globally face ongoing pressure to retain and grow high ARPU users such as SMBs. Yet confusion persists amongst SMBs over the most appropriate cloud services to select and those best suited to their needs. Encouragingly for operators therefore, of all SMBs surveyed:
LONDON, TUESDAY 22nd SEPTEMBER: Fresh insight from leading cloud services marketplace provider, BCSG reveals the significant rewards on offer to telecoms operators interested in diversifying their offer to SMB customers. An independent study of 500 SMBs spanning the UK and US suggests that telecoms operators are ideally placed to benefit from surging demand amongst SMBs for cloud services. The results come at a time when operators globally face ongoing pressure to retain and grow high ARPU users such as SMBs. Yet confusion persists amongst SMBs over the most appropriate cloud services to select and those best suited to their needs. Encouragingly for operators therefore, of all SMBs surveyed:
- 43 per cent of all UK and US SMB respondents confirmed that they would be willing to purchase cloud services from their incumbent service provider
- 40 per cent of UK and US SMBs are openly willing to purchase software and tools from operators to help them grow their business
- Based on market forecasts* of the UK and US SMB cloud services market, this firm intent from SMBs could be worth more than $22 billion to UK and US operators collectively
- 42 per cent of US and UK SMBs receive no help from their telecoms operators whatsoever
- More than half (58 per cent) of SMBs would switch operators for access to a broader range of technology and services
- 52 per cent of SMBs will contemplate switching operators in the next two years
