THAILAND’S LARGEST MOBILE OPERATOR AIS AND BROADSOFT COLLABORATE TO BRING UNIFIED COMMUNICATIONS TO ENTERPRISE CUSTOMERS

Phoenix, AZ, 24 October 2017 – BroadSoft, Inc. (NASDAQ: BSFT), a global market share leader in cloud business software for unified communication as a service (UCaaS), and provider of collaboration and contact center as a service (CCaaS), announced the commercial launch of AIS Business Cloud UC, a cloud PBX and unified communications (UC) service based on the BroadSoft Business UC-One® application. The AIS Business Cloud service will offer Thai business users leading edge cloud services, including a full suite of secure UC services including voice and video conferencing, instant messaging and presence (IM&P), and team collaboration tools. AIS is Thailand’s largest mobile operator, with over 40 million subscribers nationally.  The company also has a significant and growing presence in the Thai broadband and corporate voice and data communications market, and is driving innovative cloud based service adoption aggressively among its corporate clients. “As Thailand’s leading communications company, with our entry into the unified communications market for our corporate clients, it was essential that we brought a world leading solution to meet our customer’s cloud communication requirements.  We believe that working with BroadSoft has allowed us to provide the most comprehensive and compelling solution set for our clients as they transform their businesses away from legacy systems and take advantage of the speed, security, flexibility and powerful collaboration tools offered by a world class UC platform,” said Weerachai Patcharopartwong, Senior Vice President-Enterprise Marketing & Sales, AIS. Jonathan Reid, Managing Director, Asia Pacific and Emerging Markets, BroadSoft, said, “We are delighted to be working with the AIS team as they deploy the AIS Business Cloud service in Thailand .  AIS have an incredibly driven and talented team, and we believe their service launch will have a powerful and transforming impact on the UC market in Thailand .  We look forward to working closely together over the coming quarters as the AIS Business Cloud service continues to grow .” The AIS Business Cloud UC service is highlighted at the recently launched AIS Innovation Centre in Bangkok and demonstrates a full suite UC solution for existing and prospective customers . For additional information, visit  www.BroadSoft.com and www.ais.co.th.