Company offers four flavors of channel partnership
“Customers are looking for reliability, simplicity and affordability, altogether,” says Amber Newman, Sr. Director of Marketing of Phone.com. Newman outlines how Phone.com has been meeting the new challenges facing smaller organizations and the channel partners who focus on smaller businesses. Always dedicated to the small organization market sector, Phone.com has added experiences to the solutions it provides. In the past the issue might have been saving money on real time communications. Today, it might be enabling a small restaurant to use a sophisticated approach to handling a wave of take-away food orders, creating contact center options for smaller outbound call efforts, or creating improved customer experiences for sole proprietorship practices in law, medicine, real estate and more. Newman argues that many small businesses might want to consider offering contact options beyond their mobile device’s services. She notes that the move to WFA included an uptick in demand for hardware, including desktop phones.
Phone.com today offers channel partners four types of relationships in what Newman describes as a “choose your own adventure” posture. Channel partners can be trusted advisors, expert consultants, offer prepacked technologies or be involved in putting together novel solutions. Newman discusses how Phone.com offers an express on-ramp to offer HIPPA ready solutions and how partners can offer fresh conversations with clients about ramping up texting for many business uses. This podcast features Phone.com as a member of the Cloud Communications Alliance.