The CCaaS era is about to move into top gear. Over the past decade many business operational technologies have moved to cloud whilst contact centres have remained on prem. With the introduction of a number of cloud native offerings, the next 3-5 years will see a steady transformation of CC infrastructure to CCaaS. This will enable businesses to fully retire on-premise equipment and focus on application orchestration to optimise and accelerate business performance. In this podcast Jason Thals, Co-founder and COO of BroadSource, takes a closer look at CCaaS. Thals thinks that the latent demand in CCaaS that some might be observing is actually the run up to a hockey stick style uptick in activity that we are rapidly approaching. Thals discusses what CCA and cloud companies can do now to be ready.