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Beyond Tech: NUSO Urges MSPs to Become Trusted Business Advisors, Podcast
7 Apr, 2025
Channel Partners Conference & Expo 2025 | Las Vegas
"Be the trusted business advisor."
That’s the message from Ryan Henley, Chief Revenue Officer at NUSO, who joined Technology Reseller News publisher Doug Green live on the opening day of the Channel Partners 2025 expo.
For years, Henley noted, MSPs have been encouraged to be “trusted technology advisors.” But at this year’s show, NUSO is pushing for a shift—one that positions channel partners not just as tech experts, but as core strategic partners who help customers grow and protect their businesses.
“It's not about selling software—it’s about elevating the business,” said Henley. “Whether it's customer experience or compliance, we can help our partners deliver real business outcomes.”
Helping MSPs Go Beyond the Stack
NUSO offers a fully integrated service platform that includes:
- Omnichannel contact center solutions for both enterprise and informal CX environments
- Compliance tools to support HIPAA, PCI, and GDPR requirements
- A UCaaS foundation powered by NUSO’s own telephony network
What sets NUSO apart is ownership. All platform elements are built and operated in-house, offering MSPs a single partner with end-to-end accountability.
“You’ve got one throat to choke, or one back to pat,” Henley quipped. “It simplifies support and strengthens the value MSPs can offer.”
A Channel-Only Strategy
As a 100% channel-focused company, NUSO is using its presence at Channel Partners to reinforce its commitment to resellers and service providers across North America and beyond.
“We’re here to help partners break out of the technology-only mindset,” said Henley. “By enabling them to deliver customer experience, compliance, and communications—under one roof—we’re helping them transform into true business advisors.”
Henley sees this evolution as essential in a changing market.
“When you focus on the success of others, everyone wins,” he said.
To learn more, visit nuso.cloud or stop by their booth if you’re attending Channel Partners this week.
🎧 Listen to the full podcast at TelecomReseller.com or on your favorite platform.
