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Beyond VoIP: Dave Dadds on Cloud 3.0 and the Future of Digital Transformation for European SMBs, VanillaIP – Uboss Podcast
29 May, 2025
"VoIP is table stakes. Now we’re in Cloud 3.0, where value comes from how you integrate and differentiate." — Dave Dadds, CEO, VanillaIP & Uboss
In this special Technology Reseller News podcast for the Cloud Communications Alliance (CCA), TR Publisher Doug Green speaks with David R. Dadds, CEO of VanillaIP and Uboss, about the evolving state of cloud communications—and why European SMBs must rethink digital transformation as they enter the AI-driven era of "Cloud 3.0."
Dadds, who will speak on the panel "European SMBs Digital Transformation Maturity Level and AI Adoption" at the CCA European Summit in Brussels (June 16–17, 2025), shares insight into VanillaIP’s journey and Uboss’ evolution from a service tool for BroadSoft providers into a full-fledged cloud enablement platform. “We’re not just supporting VoIP anymore,” says Dadds. “We’re enabling service providers to package Microsoft 365, Webex, Stripe billing, and more—instantly, at scale, with self-service models.”
The conversation turns toward AI, where Dadds emphasizes that “the opportunity is real, it’s here, and it’s accessible.” He highlights sentiment analysis and transcription as early AI use cases gaining traction with customers, but says the real frontier lies in customizable, integrated services for verticals like legal or healthcare. “If everyone sells the same VoIP package, price becomes the differentiator,” Dadds warns. “That’s not sustainable.”
Dadds coins the term “Cloud 3.0” to describe today’s communications landscape—one where voice is just one of many components. “The real ROI,” he says, “comes from combining collaboration, CRM, contact center, AI, and more, into a smart, responsive platform tailored to how people work today.”
He encourages resellers to explore VanillaIP’s and Uboss’ tools for enabling self-service sales, real-time provisioning, and vertical-specific differentiation—accessible via:
To attend the CCA European Summit and see Dave Dadds live, visit: https://www.cloudcommunications.com/events/eu-summit-2025
