Cisco’s Unified Collaboration Strategy: Partner-Led Growth and Integration Spotlighted at 2025 Summit, Podcast

Technology Reseller News senior tech reporter Moshe Beauford recently spoke with Kristyn Hogan, who heads up Cisco's collaboration partner sales unit, to discuss the partner opportunity in collaboration and the smooth integration of Cisco's full portfolio with offerings recently unveiled at its 2025 partner summit in San Diego.

The conversation spans the breadth of Cisco's collaboration devices and software, highlighting the company's commitment to a partner-led growth strategy. Hogan further noted that partners are central to this push, as they are essential in providing the expertise and services needed for a "seamless migration experience."

She, too, detailed how the partner opportunity has evolved in the cloud era, moving from selling on-premises solutions to earning substantial recurring revenue through activation, usage and adoption incentives in hybrid environments. This shift is designed to ensure partner profitability as they help customers leverage the full stack of Cisco solutions.

Furthermore, the discussion touched on how Cisco's entire portfolio—including innovations announced at the recent Cisco Partner Summit—is designed for tight integration. This unified approach, part of the new Cisco 360 Partner Program, ensures that collaboration solutions work smoothly with networking, security and artificial intelligence (AI) infrastructure to deliver integrated customer outcomes and create a significant competitive advantage for partners.

More at www.cisco.com