CompleteSMS Helps Businesses Navigate Growing Messaging Compliance, Podcast

“Digital accountability is here.”

In this special Technology Reseller News and Cloud Communications Alliance podcast, Tommy Sheahan, CEO of CompleteSMS, discusses the growing compliance burden around application-to-person messaging—and the opportunity it creates for service providers.

CompleteSMS, formerly Red Oxygen, has been in the SMS market for more than 25 years. The company helps businesses, software vendors and channel partners manage messaging compliance, registration, delivery and cost allocation.

Sheahan says sending business text messages is no longer as simple as connecting to an API and sending traffic.

Organizations increasingly need to document who they are messaging, why they are messaging them, how consent was obtained, what content is being sent and how opt-outs are handled.

“We help businesses get compliant, stay compliant and manage the costs associated with that compliance,” Sheahan says.

CompleteSMS also monitors messaging activity to help identify cases where approved traffic begins drifting into another use case, potentially creating delivery problems or compliance risk.

The company’s services are particularly relevant for smaller organizations that do not have dedicated messaging compliance teams.

For MSPs, MSSPs, CPaaS providers and other channel partners, Sheahan says that complexity can become a business opportunity.

CompleteSMS can help partners manage registration and ongoing compliance while also allocating campaign, carrier and messaging costs to individual customers.

“We can help turn this from a cost center into a profit center,” Sheahan says.

The regulatory environment is also becoming more complex globally, with different messaging requirements emerging across countries and individual U.S. states.

For enterprises, Sheahan’s message is straightforward: do not assume an internal compliance team understands the rapidly changing rules surrounding business SMS.

Visit CompleteSMS.com to learn more and start a free trial.