Meetric Sees Conversational Intelligence as a New Revenue Layer for Service Providers, Podcast

“The best value you will get out of it is if you get as many conversations and as many conversation types as possible,” says Mattias Ohde of Meetric.

In this special podcast for the Cloud Communications Alliance and TR Publications, Doug Green speaks with Mattias Ohde of Meetric about conversational intelligence, AI and the new opportunity emerging for service providers, UCaaS providers, mobile carriers, MSPs and channel partners.

Ohde says Meetric focuses on conversational intelligence for service providers, helping them collect and structure conversations from telephony, video, live meetings, email and other sources. Once those conversations are organized, AI can help extract insights, create workflows, support automation and make everyday work more structured.

The conversation centers on a shift in how business communications are understood. For years, companies have recorded calls and saved voicemails, but much of that information was difficult to search, organize or use. Ohde says AI changes that by allowing conversations to become data points.

“Now with the introduction of AI, you can all of a sudden consider these conversations as data points,” Ohde says.

That creates what Ohde describes as a kind of “gold mine” for businesses. By bringing together conversations from across departments and communications channels, companies can gain a broader view of customers, operations and markets. They can also run more advanced analysis across the accumulated body of communications, creating insights that were not previously practical.

For service providers, the opportunity is both operational and commercial. Ohde says conversational intelligence gives providers something new to bring to customers beyond traditional voice, UCaaS and collaboration tools. It can help providers deliver a more direct impact on the customer’s daily work while creating a higher-value service layer.

“This is in a way quite revolutionary for the industry itself,” Ohde says.

Meetric delivers its services as a white-label offering, allowing mobile carriers, UCaaS platform providers and local service providers to bring conversational intelligence to market under their own brand, through their own invoicing and bundled with other services. Ohde says that creates a fast route to market for providers looking to add AI-enabled services without building the full capability themselves.

He also discusses MCP and open AI workflows, noting that Meetric’s functionality can be used inside other tools and platforms. That allows conversational data and AI-generated insights to become part of broader workflows across the customer’s business.

Ohde says the revenue opportunity is significant because conversational intelligence services may command much higher market pricing than traditional subscription services for UCaaS or mobile connectivity.

For CCA members, MSPs and channel partners, the message is direct: the conversations customers are already having may contain untapped value. AI now gives providers a practical way to capture, organize and act on that information — while building a new service and revenue opportunity on top of the communications infrastructure they already provide.

Learn more at https://meetric.com