OGs: Unveiling the Power of Training with Cisco's Tim Sisneros, B-Lynk Train to Gain Podcast

In the first Train to Gain episode of 2026, Erin Raitt and Katie Merrill welcome longtime B-Lynk partner and industry veteran Tim Sisneros (Cisco) as part of our OG Series; spotlighting the early partnerships that shaped B-Lynk’s approach to sales enablement and product adoption.

Built for Cloud Communications Alliance members, this conversation explores how the shift to subscription-based UCaaS and contact center services has changed what truly drives renewals. Tim shares why product adoption (not just implementation) is the foundation of retention, expansion, and long-term customer value.

You’ll learn:

• Why adoption is critical to renewals in a subscription economy
• How continuous training replaces one-time onboarding
• How enablement reduces internal resistance and drives feature usage
• Why “land, expand, and renew” only works when customers actually adopt

For technology providers focused on growth and retention, this episode delivers a clear message: customers don’t renew what they don’t know how to use.

New episodes drop twice a month here... https://www.b-lynk.com/podcast

Episode 13: https://player.captivate.fm/episode/b486dca4-eb6a-4bbc-83d0-0dc08330fbe4