Podcast: CCA member offers white label “freemium”, big upside for the channel

“The sky is the limit,” says Jason Martin, CEO of Iotum, a CCA member that focuses on offering easy to deploy video conferencing solutions. Martin recalls that over time, video conferencing has traveled from the fringes of the communications industry, once a somewhat ignored novelty, to become, in this crisis, a new normal for global business. “Its time has come,” says Martin.  This leaves channel and cloud communications companies with some critical choices: cede the field of Zoom and Teams, which carries with it the possibilities of a long term commoditization of all of the channel’s services, or offer an alternative that is attractive to the enterprise and a model that offers a future for the channel. In this podcast, Martin discusses CallBridge, a white label virtual offering, that leverages WebRTC to enable seamless browser to browser meetings while it’s white label positioning allows the channel to offer their own branded alternative to Zoom and Teams. Martin points out special features to CallBridge and notes that the brand offers such powerful features such as AI, personalization and live streaming. Martin believes that this will allow channel partners to offer a story that takes conferencing to a higher level, not only enabling company meetings, but empowering companies to stream to customers, prospects or the public at large.

Martin discusses the company’s strong commitment to the Cloud Communication Alliance and extends a special offer for CCA member companies.

Visit https://www.iotum.com/callbridge/

https://media.blubrry.com/telecomresellerpodcast/content.blubrry.com/telecomresellerpodcast/Iotum_4_30_20.mp3