Podcast: Personalize, target says UC marketing specialist

According to Angela Leavitt, Founder and CEO of Mojo Marketing, there is no “silver bullet” in the quest to find the perfect way to market UC. Leavitt’s firm dedicates itself entirely to help companies in UC tell their story. In this podcast, Leavitt explains how creating what she describes as “Netflix” experiences is at the heart of a winning approach to marketing UCaaS. When a Netflix subscriber logs on, he gets a Netflix page custom made to match tastes and habits. Can that be duplicated for partners visiting service provider pages, or enterprise users visiting channel partner pages? Leavitt discusses the possibilities along with what she describes as things not to do. We also learn about Mojo’s work with the Cloud Communication Alliance (CCA) in the CCA’s work to broaden its base and brand in the cloud market, as well as the upcoming CCA event where Leavitt will be speaking on marketing.

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