RingCentral Talks 2026 AI Opportunity for Channel, Podcast

In a recent sit-down with Senior Editor Moshe Beauford for the Technology Reseller News podcast, Brandon Thomas, RingCentral vice president of channels, outlined what he sees as a massive opportunity for partners to evolve from resellers into strategic trusted advisors. According to RingCentral’s forthcoming 2026 Agentic AI Trends Report, 97% of organizations have adopted AI, yet many are stalled by integration complexity. Thomas noted this creates a high-value opening for partners to deploy RingCentral’s AI Conversation Expert (ACE) as the connective tissue to bridge organizational silos.

RingCentral’s report also found that by unblocking the 80% of business intelligence currently trapped in voice and video, partners can help clients realize a 61% increase in productivity and a 49% improvement in customer experience. Thomas emphasized that the real value lies in moving beyond basic automation toward full workflow orchestration.

In a market projected to reach $305 billion by 2031, Thomas further maintains that partners should leverage AI that maintains human oversight for high-stakes decisions while automating the manual data entry that plagues traditional CRMs. This shift enables partners to offer richer consulting services, using AI to predict elements like churn and employee turnover.

RingCentral's report will go live at the end of February.

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