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Ovum reveals telcos must invest in the flexibility and agility of their IT estates in 2015
25 Nov, 2014


- A brighter economic outlook and voracious demand for high-quality content and services on smart devices has renewed telco interest in the value they provide from a customer perspective and the quality of the customer experience.
- Omni-channel engagements will inform investment in CRM strategies for sales, marketing, and operations.
- Relevance and content of services, packages, and customer care will be a differentiator.
- Outsourcing engagements between telcos and IT service providers will intensify.