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         LONDON--September 05, 2016--
 Technavio has announced the top five leading vendors in their recent
  
 global cloud-based value-added services market
  report until 2020. This research report also lists four other prominent vendors that are expected to impact the market during the forecast period. 
 Value-added services (VAS) provided by 
 telecom industry
  can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing 
 online games
 ; and for 
 m-commerce
  and mobile banking.
 Competitive vendor landscape According to the report, in the cloud-based VAS value chain, intense competition exists among stakeholders. Also, many large, medium, and small-sized cloud-based VAS providers are entering the market. Hence, the market competition is expected to further intensify during the forecast period. Currently, many leading mobile OS, handset, and device providers are earning significant revenue from cloud-based 
 mobile value-added services (
 MVAS) applications through the mobile application store provided to them. “
 Leading companies are leveraging cost improvements, services integration, enhanced functionality, and convergence across service types heretofore constrained by different types such as device type, network type, and service provider,” says Ishmeet Kaur, a lead
 enterprise application research analyst from Technavio. However, ensuring cloud service delivery is a continuous challenge because of security issues, piracy concerns, and the threat of cybercriminals damaging data such as consumer data and enterprise data. However, vendors of the cloud-based VAS market are trying to overcome these issues. 
 Request a sample report: 
 http://www.technavio.com/request-a-sample?report=52658 
 Technavio’s sample reports are free of charge and contain multiple sections of the report including market size and forecast, drivers, challenges, trends, and more. 
 Top five cloud-based VAS market vendors 
 Cisco Cisco’s cloud-based VAS solution allows introduction of new services. Cisco cloud-based VAS solution has been critical in helping telecom operators to decrease total cost of ownership, increase efficiency, decrease CAPEX and OPEX. FASTWEB, a leading telecommunications vendor in Italy and Orange, one of the world’s leading telecommunications operators, is one of the customers of Cisco’s cloud services. 
 Huawei Huawei VAS Cloud transforms the traditional VAS architecture by integrating Telco VAS, helping telecom operators to improve total value of ownership, supporting service innovation, decrease total cost of ownership, and increase efficiency. Its features are:
LONDON--September 05, 2016--
 Technavio has announced the top five leading vendors in their recent
  
 global cloud-based value-added services market
  report until 2020. This research report also lists four other prominent vendors that are expected to impact the market during the forecast period. 
 Value-added services (VAS) provided by 
 telecom industry
  can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services. The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing 
 online games
 ; and for 
 m-commerce
  and mobile banking.
 Competitive vendor landscape According to the report, in the cloud-based VAS value chain, intense competition exists among stakeholders. Also, many large, medium, and small-sized cloud-based VAS providers are entering the market. Hence, the market competition is expected to further intensify during the forecast period. Currently, many leading mobile OS, handset, and device providers are earning significant revenue from cloud-based 
 mobile value-added services (
 MVAS) applications through the mobile application store provided to them. “
 Leading companies are leveraging cost improvements, services integration, enhanced functionality, and convergence across service types heretofore constrained by different types such as device type, network type, and service provider,” says Ishmeet Kaur, a lead
 enterprise application research analyst from Technavio. However, ensuring cloud service delivery is a continuous challenge because of security issues, piracy concerns, and the threat of cybercriminals damaging data such as consumer data and enterprise data. However, vendors of the cloud-based VAS market are trying to overcome these issues. 
 Request a sample report: 
 http://www.technavio.com/request-a-sample?report=52658 
 Technavio’s sample reports are free of charge and contain multiple sections of the report including market size and forecast, drivers, challenges, trends, and more. 
 Top five cloud-based VAS market vendors 
 Cisco Cisco’s cloud-based VAS solution allows introduction of new services. Cisco cloud-based VAS solution has been critical in helping telecom operators to decrease total cost of ownership, increase efficiency, decrease CAPEX and OPEX. FASTWEB, a leading telecommunications vendor in Italy and Orange, one of the world’s leading telecommunications operators, is one of the customers of Cisco’s cloud services. 
 Huawei Huawei VAS Cloud transforms the traditional VAS architecture by integrating Telco VAS, helping telecom operators to improve total value of ownership, supporting service innovation, decrease total cost of ownership, and increase efficiency. Its features are: 
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